Dr. John N. Latta - President/Founder

"With some 30 years enmeshed in technology the digital camera is an expression of visual freedom. It combines digital electronics with optics that provides for choice, complexity, fun and creativity. I also have a passion for travel. Having visited some 47 countries and all of the continents, planning and getting to the next adventure is always high on the personal priority list. With digital photography, travel becomes a means for visual expression using the images that are taken. Taking pictures and travel is a means of "collecting experiences" in the world. Being able to publish and to sell the products from these efforts is one small measure of conveying the experiences from the world in a form that others can enjoy."

John Latta has extensive experience in computing technology, both software and hardware. He has B.E.S., M.S., and PhD degrees in Electrical Engineering. His early research at the U. of Michigan, RCA and Bell Labs was in the computer design of holographic optics systems. His PhD research included the development of the first program to do ray tracing for design of holographic optical elements. The program is in commercial use today. His research then moved to the development of sophisticated image processing and display systems using minicomputer technology. Later research concentrated on system integration of large systems and the management of such projects.

Updated 12/21/01

Paris

London

Korea

Nice

Russia

Taipei